The bar chart illustrates the projected monthly sales of jeans by two clothing companies—Jack & Jones and Mango—in Turkey over the course of the next year. Overall, both brands are expected to see an increase in sales toward the end of the year, with Jack & Jones maintaining a significant lead for most months.
At the start of the year, Jack & Jones is forecast to sell around 300,000 pairs of jeans, nearly double Mango’s estimated figure of just over 150,000. While Jack & Jones experiences a gradual rise throughout the year, Mango’s sales remain relatively stable until the final quarter.
Interestingly, Mango is expected to slightly outperform Jack & Jones during July and August, indicating a seasonal preference for their products during summer. However, Jack & Jones regains the lead in the final quarter, experiencing a sharp increase in sales. By December, Jack & Jones is projected to sell 900,000 pairs—three times more than in January—while Mango’s sales are estimated to reach 600,000 pairs.
Overall, Jack & Jones is likely to maintain a stronger sales performance throughout the year.