11. IELTS Topic Related Vocabulary for Advertising

  1. Commercials: an advert on tv or radio
  2. Imagery: visual images
  3. Tantalizing: something that creates desire and excitement
  4. Live up to its hype: when something is as good as you expected it to be
  5. Product placement: a practice in movies or tv shows when a product or its brand name appear on screen visibly in order to gain exposure
  6. Celebrity endorsement: when a famous person advertises a product by saying he or she uses it
  7. Grating: describes sounds that are annoying
  8. Inclined to purchase: likely to buy
  9. Potential customers: people who might possibly buy your product
  10. Turn someone off: to make someone uninterested in something
  11. Pop-ups: advertisements that suddenly appear on a computer or device screen.
  12. Subconscious: the part of the brain that sees, hears or remembers things that you do not actively remember
  13. Subliminal: describes something that can influence the subconscious mind without the conscious mind realizing it
  14. Billboards: a large outdoor board, usually alongside large roads, used to display an ad
  15. Flyer: a small paper advertising a product, business or event
  16. Website traffic: the internet users who visit a website
  17. Brand awareness: when customers recognize or remember a brand and its qualities
  18. Jingle: music that accompanies commercials
  19. Telemarketing: the marketing of good or services over the phone
  20. Bombard: attack continuously
  21. Buying power: the money someone has to buy things
  22. Free-for-all: a situation with no rules, limits or restrictions
  23. Impressionable: describes a person who is easily influenced

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